We design digital services that truly meet people’s needs.
A strategic design agency combining social sciences, design and technology to help organisations understand, decide and act in a world that AI is rewriting.
AI changes everything.
Except what matters most: understanding people.
Two revolutions are already under way for businesses.
Outside, with your audiences: your customers no longer land on your websites. They ask an AI agent, get a synthesised answer and move on without ever seeing your logo or reading your content. Disintermediation isn’t a future threat: you can already measure it in your analytics today.
Inside, with your teams: AI is already creeping into your processes, often spontaneously, uncoordinated, even hidden. Yet most AI projects never get past the POC or pilot stage. That’s not a technology problem, it’s a problem of acceptance and adoption.
The good news: AI doesn’t replace experts. It reveals how differently people relate to trust, autonomy and decision-making. That is exactly where we come in.
Three main ways to work with you.
We combine social science research, design practice and a considered use of generative AI to create solutions that generate real value. Our deliverables are concrete: insights, tested concepts, deployed agents.
Spotting strategic opportunities
Understanding your customers in depth to identify the weak signals, latent needs and sensitive or emotional points of differentiation that data alone can’t see.
Designing innovative products, services & experiences
Getting from validated concept to tested prototype faster while staying anchored in how your audiences really live, thanks to our proprietary agents and proven design methods.
AI service design for marketing & communications
AI literacy, responsible usage charter, bespoke business agents: we design AI solutions your marketing and communications teams genuinely adopt.
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Four recent engagements.
Whether for long-term engagements or short sprints, for large corporates or specialist organisations, our teams work independently or side by side with your in-house teams.
Supporting the food transition.
Defining a new target vision for the app.
Bringing 800 communicators up to speed on generative AI.
Embedding AI in pharma marcom.
Five fields of work.
We have studied people’s behaviour in each of these fields and learned the vocabulary, players, markets and regulatory constraints specific to each. An asset for moving fast without oversimplifying.
A long-term research programme.
Ethnography, academic monitoring, quantitative modules… step by step, we are building an observatory that documents how generative AI is really used in France. Contact us for up-to-date insight summaries and on-demand presentations for your teams.
Let’s talk about the question you are exploring.
An email, a coffee in Paris, a video call? The first conversation lasts thirty minutes and costs nothing. We always reply, and we’re really rather nice.