What we do with and for you.
Spotting opportunities, designing new services, designing AI solutions: three complementary practices, one conviction. The best decisions are built on a deep, nuanced understanding of people’s needs.
Spotting strategic opportunities
In an uncertain world, we firmly believe the best opportunities are found in the field.
We carry out social science research to look beyond what people say, identify what your customers actually do and understand why. Latent needs, weak signals, emerging behaviours: we turn this material into actionable strategic directions.
- What are my customers really doing with AI, and why?
- What strategic stance should we take on AI agents?
- What room is left for my brand if the big conversational agents become the single point of entry?
- In-depth analysis of customer behaviours and expectations
- Identification of new strategic directions
- Strategic design workshops with your teams
- Prioritised concept portfolio
- Insights agent trained on our research data
How we helped Carrefour rethink its Act for Food communication, starting from a deep understanding of eating habits.
Designing innovative products, services & experiences
We get from insight to tested prototype faster, while staying anchored in real-life usage.
Our design approaches are enriched with new, objective data. We use generative AI to speed up prototyping and validation, without sacrificing the rigour of behavioural science.
- How do we find concepts that align customer needs with brand goals?
- How do we move quickly from idea to prototype without time-consuming studies?
- How do we design an experience in the age of AI agents?
- Concept and prototype generation
- High-level and detailed design
- Desirability and usability testing
- Actionable product roadmaps
- Functional specifications
- Bespoke agent & workflow design
How we imagined, prototyped and validated the future of the EDF & Moi app.
AI service design
Drawing on methods from the social sciences, we design AI services that are useful and acceptable to your team.
Today, only a small share of AI projects make it from POC to full-scale roll-out. We believe that isn’t a technology problem but an adoption challenge. We design AI solutions rooted in your teams’ real culture, so they actually get used.
- How do I foster responsible use of AI in my teams?
- How do we get beyond the POC and scale up?
- How do we design agents my colleagues genuinely adopt?
- How do we get teams with established habits to adopt a sovereign AI?
Deploying a sovereign AI isn’t just an infrastructure choice, it’s also a usage challenge. Teams instinctively open the most familiar tool, rarely the most sovereign one. unknowns designs the real-world conditions for adoption that make a European tool genuinely used, not just installed.
AI literacy & usage charter
Master classes, training, and a responsible usage framework tailored to your context.
Diagnosis & use-case identification
Tailored audit, review of current practices, understanding of cultural dynamics, value/complexity prioritisation, roadmap.
Designing and deploying business agents
Specialised agents, bespoke AI portal, support all the way to full-scale roll-out.
How we helped the Group’s communications department define a charter and practical guides to unlock AI use for EDF’s 800 communicators.