Five fields of work.
We have studied people’s behaviour in each of these fields. We know the vocabulary, the players, the markets and the regulatory constraints specific to each. An asset for moving fast without oversimplifying.
- 01Health & Wellbeing
Health
Patients, carers, healthcare professionals: 10 years of fieldwork on care pathways, and now the impact of generative AI on prescribing, treatment adherence and medical sales visits.
- 02Food & Grocery retail
Food
Real eating behaviours, not stated intentions. Food transition, grocery retail, FMCG brands and nutrition-scoring apps.
- 03Retail & Home
Retail & Home
From thermal comfort to buying a kitchen, from DIY to the energy budget: how people live in, fit out and make trade-offs at home.
- 04Banking & Insurance
Banking & Insurance
How people really relate to money, protection and the future. A fine-grained understanding of everyday financial trade-offs and life’s turning points.
- 05Personal mobility & Transport
Mobility
From private cars to high-speed trains, from car sharing to station spaces: real mobility behaviours, their disruptions and their friction points.
Our methods cut across industries.
Social sciences, design and generative AI apply to any sector where you need to understand people before designing. These five fields are where we have the most depth — not a boundary.
Energy, media, public sector, industry… let’s talk about your context.