David Marti
Co-founder & CEO
- Sciences Po
- Former executive, Nurun France
- Strategy, business and customer experience
What we are — and what we are not.
Agency? Consultancy? Studio? Institute? A bit of everything…
For more than 10 years, we have been building a new kind of agency (but not only), focused on a practice of strategic design supercharged with social and behavioural sciences (but not only), and now turned towards the new challenges of AI (but not only).
Not a consultancy. Not an agency.
Consultancies
Produce knowledge.
Rarely solutions.
unknowns
Both.
Agencies
Produce solutions.
Rarely grounded in reality.
A structure built for the age of AI.
The core
Founding partners with complementary skills, surrounded by sociologists (real ones) and designers (experience, service, interface). Around them, a network of expert freelancers and technology partners brought in as each engagement requires. And now augmented by home-grown AI agents trained on our research data and proven practices.
“The people who pitch are the people who do the work.”
2014 → 202610 years · and beyond
Everything changes (or almost).
unknowns has been around for 10 years, and for 10 years we have made design thinking boosted by social sciences our raison d’être. Thanks to this, we have for example:
- 01helped transform the customer experience of retailers, rail operators, insurers…
- 02invented new ways to get a driving licence, renovate a home, plan for retirement…
- 03developed tools that help patients and doctors in their daily lives…
The sudden arrival of artificial intelligence in our personal and professional lives changes everything, and feels comparable to the upheaval brought by the mass adoption of the Internet in the early 2000s (yes, some of us have a few grey hairs…).
Today, just as back then, not a day goes by without questions about the concrete consequences of this technological shift: whether it will last, whether it is pure speculation, its dangers, its opportunities.
unknowns has been around for 10 years, and our name has never suited us better.
Because a lot of things “we don’t know we don’t know” are about to emerge. And we are here to understand them with you, and to design new solutions. Always starting from people (always).
Leadership
Ludovic Besset
Co-founder
- Arts et Métiers
- Former executive, Nurun France
- Operations, technology, AI integration