Four recent engagements.
Spotting strategic opportunities, designing digital services or designing AI solutions: we work with large groups and specialist organisations, independently or side by side with your in-house teams.
How does Carrefour become the brand that helps people eat better?
Carrefour needed to go beyond its “Act for Food” communication and transform its commercial operations to support customers through the food transition and genuinely help them eat better. Our mission: build a strategic roadmap grounded in a deep understanding of eating behaviours.
Social science insights
Synthesis of 130+ academic publications and ethnographic studies on eating behaviours. Identification of the fundamental behavioural dilemmas that stop consumers from eating better.
Strategic design
International collaborative workshops on 6 priority dilemmas. Delivery of a portfolio of 25 validated concepts.
Roadmap
A trajectory in “seasons”, each tackling a key dilemma. A 3-year commercial roadmap.
How do you turn EDF & Moi into a true companion for managing your budget?
EDF wanted to transform an app seen as a simple, often stressful, bill-tracking tool into a true companion for managing budgets and the energy transition. The problem: energy is abstract and invisible, and users don’t know how to act on it.
Social sciences
Ethnographic and sociological study of how people really relate to their energy budget. Key insight: to restore purchasing power, you have to support a change of ecosystem, not just ask people to turn the heating down.
An embodied vision
A narrative prototype following a typical user’s journey, from anxiety over the bill to gradually taking control of their budget.
User testing
The vision was put to real users. Outcome: a resounding endorsement and a solid basis for prioritising upcoming development.
How do you unlock AI use and give EDF’s communicators superpowers?
Generative AI offers superpowers that have to be mastered with a balanced, ethical and responsible approach. How do you define a framework that enables responsible and effective use of AI across EDF’s communications function?
Internal survey & benchmark
Analysis of existing practices, review of frameworks set up by other large groups, identification of the levers and barriers to responsible adoption.
Co-creating the charter
Introductory seminar for 80 communicators. Drafting of a usage charter tailored to EDF’s specific needs: ethics, compliance, reputation, security.
Practical guides
10 sheets illustrating approved uses in real contexts (writing posts, organising events, brainstorming…).
Activation
Internal roll-out workshops for the 800 communicators, a dedicated Teams channel, editable resources updated over time.
How do you embed AI in communications and medical sales practices?
Juvise’s teams were spending precious time on repetitive tasks: LinkedIn posts, medical rep scripts, agency briefs, objection handling. AI can help. But it has to be embedded in a concrete way that people will actually adopt.
Identifying use cases
5 immediate, high-impact cases: social media posts, brainstorming and communication briefs, review checklists, medical rep scripts, objection-handling guide.
Production cycle per case
Generating 5 to 10 candidate prompts, testing them on real past cases, comparing them with human deliverables, selecting by elimination, refining iteratively.
Formalisation
A shareable prompt library with a user guide (sample inputs/outputs). Agile approach: 2-week sprints, billable individually.